Unlocking the Power of Buyer Personas + Empathy Maps: Your Guide to Crafting Killer Marketing Strategies Lacking clarity as to who your target audiences are? In this article, we'll take a deep dive into the world of Buyer Personas and Empathy Maps - two powerful frameworks that can help you create marketing strategies that truly connect with your audience. Introduction As a marketer, it’s crucial to understand your target audience. […]
Millions of people go shopping every day in the United States. Whether it’s for food, clothing, home goods, or electronics people are consciously choosing which stores they will visit and which products they will purchase. Would you like to have the last word with these shoppers? Would you like to tell them why they should come to YOUR store instead of the competitor down the street? With AM/FM radio you […]
With the roses long since wilted in their Valentine’s vases and the last few unpopular pieces of chocolate eaten (was that a macadamia?), it is time, hopeful and ready advertiser, to place your spring radio advertising! Keep this one important thought in mind: the early bird not only gets the worm but gets to mix it up with other early birds. For your business, these other early birds are consumers […]
More than 680 million Podcasts are downloaded every month, as listeners choose and then listen to “Radio On Demand.” Target your audience by lifestyle interest with 30- and 60-second sponsorship messages voiced by the podcast hosts. It’s the most affordable way to have celebrity talent voice your message in a foreground listening environment where loyal listeners hang on their every word.
Over 100 million people are regular listeners to Pandora, Spotify and other Streaming Radio channels, where you can pinpoint target an audience – with zero waste – by age, gender and geography. Some of these streaming services partner with Big Data companies to further target listeners by more than a thousand lifestyle and consumption categories.
Over 34 million people subscribe to SiriusXM Satellite Radio, where over 50 channels of Spoken Word programming create astounding opportunities to reach an affluent audience via News, Talk, Sports, Comedy, Business, Political and Lifestyle programming. Sirius XM Holdings Inc. (NASDAQ: SIRI) is a audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, […]
More than 92% of all Adults listen to AM/FM Radio every week. That’s more than any other advertising platform, including TV, smartphones and tablets. Nielsen calls AM/FM the “blue blazer” of the media universe, reaching across all generations, ethnicities and demographics with thousands of stations, dozens of formats and the trusted voices of popular air personalities.
Once we navigate your campaign to deliver the desired cost-per-lead, cost-per-acquisition or other success metric, we are actively engaged in the ongoing management of your campaign, testing new media and/or creative to scale the campaign as large as you’d like. How could we craft or tweak the message to generate even more response? Which media is working best and how can we buy more media like it? How can we […]
Radio advertising continues to prove an excellent medium for reaching audiences through its high penetration levels and repetition. Radio ads are also highly memorable and generate excellent consumer recall and a high call to action. Empire can recommend the best stations for your target audience and objectives, and help you plan your radio adverts from start to finish. What are the Different Types of Radio Advertising? There are various types […]
For every Show page the timetable is auomatically generated from the schedule, and you can set automatic carousels of Podcasts, Articles and Charts by simply choosing a category. Curabitur id lacus felis. Sed justo mauris, auctor eget tellus nec, pellentesque varius mauris. Sed eu congue nulla, et tincidunt justo. Aliquam semper faucibus odio id varius. Suspendisse varius laoreet sodales.
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