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Unlocking the Power of Buyer Personas

Unlocking the Power of Buyer Personas + Empathy Maps: Your Guide to Crafting Killer Marketing Strategies Lacking clarity as to who your target audiences are? In this article, we'll take a deep dive into the world of Buyer Personas and Empathy Maps - two powerful frameworks that can help you create marketing strategies that truly connect with your audience. Introduction As a marketer, it’s crucial to understand your target audience. After all, you can only create effective marketing strategies if […]

todayFebruary 25, 2023 1

Market Insights

Millions of People go Shopping!

Millions of people go shopping every day in the United States. Whether it’s for food, clothing, home goods, or electronics people are consciously choosing which stores they will visit and which products they will purchase. Would you like to have the last word with these shoppers? Would you like to tell them why they should come to YOUR store instead of the competitor down the street? With AM/FM radio you can do just that. Based on a study done by […]

todayNovember 11, 2022 1

Market Insights

Spring Radio Advertising!

With the roses long since wilted in their Valentine’s vases and the last few unpopular pieces of chocolate eaten (was that a macadamia?), it is time, hopeful and ready advertiser, to place your spring radio advertising! Keep this one important thought in mind: the early bird not only gets the worm but gets to mix it up with other early birds. For your business, these other early birds are consumers who have stepped out into the marketplace ready to do […]

todayNovember 11, 2022

Market Insights

Podcasts

More than 680 million Podcasts are downloaded every month, as listeners choose and then listen to “Radio On Demand.” Target your audience by lifestyle interest with 30- and 60-second sponsorship messages voiced by the podcast hosts. It’s the most affordable way to have celebrity talent voice your message in a foreground listening environment where loyal listeners hang on their every word.

todayNovember 11, 2022 2

Market Insights

Streaming Radio

Over 100 million people are regular listeners to Pandora, Spotify and other Streaming Radio channels, where you can pinpoint target an audience – with zero waste – by age, gender and geography. Some of these streaming services partner with Big Data companies to further target listeners by more than a thousand lifestyle and consumption categories.

todayNovember 11, 2022


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