Crafting Effective and Engaging Radio Commercials
Powerful copywriting and masterful production are essential to the success of any advertising campaign. On radio, that requires a specialized set of skills, different than those used in digital design or television production. The process starts with you, the client, defining exactly what you want a radio listener to do after they’ve heard your radio commercial. From there, every word, every sound, is orchestrated to deliver that outcome. Effective radio advertising is not about crafting the most clever script or producing the most listenable commercial. The primary objective is to deliver the most powerful combination of words, sounds and music to evoke one very specific reaction that will change the way someone feels about your brand or compels them to call your phone number, drive to your store or visit your website.
Here at Digital Broadcasting Network, we’ve developed an overkill system for creative brainstorming and ideation. Five, professional, radio copywriters tackle every project, generating a wide range of creative concepts, viewpoints and scripting styles. If we’re writing for a specific radio personality, we’ll capture their style in cadence and intonation. If we’re producing the ads, we’ll tap into our pool of 500+ international voice actors to bring your message to life, get your message heard and inspire action.