The Marketplace Made Us Direct Response Experts
Any brand that is funding a direct response campaign knows exactly what’s working and what’s not. Baseline metrics, dedicated phone numbers, unique URLs and promo codes make it easy to determine which creative messaging and which media are generating profit and which ones are missing the mark. So when you’re managing a campaign on TV, radio, print, web and direct mail – and your radio’s not working – you know it. That’s how so many national brands have come to search for and find Digital Broadcasting Network.
With so much at stake – and so little time to prove the model profitable – we learned quickly how to structure and produce a successful direct response radio commercial. We also discovered which radio stations, channels, programs and networks outperformed others with identical audience ratings. Over 30 years, we’ve parlayed those campaigns into success for countless clients that could articulate what success looked like for their brand and then trusted Digital Broadcasting Network to work its magic.
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